Nicholas was born in Sofia (in Bulgaria) on May 26, 1998, where he would spend not much time before being adopted by an Italian couple who warmly welcomed him along with the whole family.

Passionate from an early age about the world of music and innovation, at 17, he joined his adoptive father's company to observe and learn the functions of the resources who worked there. It is not long before Nicholas' presence brings innovation and benefit to Ica System: eager to modernize the company, his interest lies in digitizing advertising and promotional content, as well as expanding the horizons of cleaning and industrial supply. Nn the year of Covid-19, he designs together with the group''s technical department a room sanitizer effective on air and surfaces, a unique product of great value in the sanitization market.

There is more than just Ica System in Nicholas' business plan: in fact, he has been involved in luxury events for years, providing high quality audio/video equipment, as well as set-up and management service. This sector allows him to devote his skills in environments that stimulate him to give his best, with excellent results.

In 2022, Nicholas decided to open this platform to encompass all of his work and allow his clients to easily and clearly understand the full potential of his services and products; in addition, the young product manager is developing new relational approaches for the industry sector and an interesting product in the "olfactory marketing" branch with which he intends to distinguish himself from competitors in innovation and design.